http://www.digital.lib.esn.ac.lk//handle/123456789/4 2026-05-19T23:09:21Z 2026-05-19T23:09:21Z KAVEESHA IMASHANI, SENEVIRATHNA HERATH MUDIYANSELAGE http://www.digital.lib.esn.ac.lk//handle/1234/17508 2026-05-16T21:30:31Z 2025-01-01T00:00:00Z

SOCIAL MEDIA MARKETING IMPACT TO THE CONSUMER PURCHASE INTENTION IN SRI LANKAN RESTAURANTS KAVEESHA IMASHANI, SENEVIRATHNA HERATH MUDIYANSELAGE In today's digital economy, social media has transformed the way businesses communicate with consumers, especially in the restaurant industry. This study explores the impact of Social Media Marketing (SMM) on consumer purchase intention within the Sri Lankan restaurant context. Given the rise of digital platforms like Facebook, Instagram, and TikTok, understanding how consumers respond to online content has become vital for restaurant marketers aiming to attract and retain customers' The research focuses on four key components of SMM: Electronic Word of Mouth (EWOM), Social Media Advertisements, Higher Accessibility of Information, and Online Ordering Systems. A quantitative methodology was used, involving a structured questionnaire completed by 300 restaurant customers. Data were analyzed using SPSS software, including correlation and multiple regression techniques. The results revealed strong positive relationships between the independertrv.q.iables and consumer purchase intention. E-WOM and Online Ordering Systems em$ged as the most influential factors, highlighting consumers' reliance on pTI rqcommendations and digital convenience. \ This study provides practical implications for restaurant owners and digital marketers in Sri Lanka. It emphasizes the need for authentic customer engagement, streamlined digital services, and targeted advertising strategies that appeal to tech-sawy, urban consumers. Additionally, it contributes to the limited academic literature on digital marketing's effect on consumer behavior in emerging markets' The findings support the development of data-driven social media strategies to enhance brand visibility, influence purchase decisions, un[ igtptorte business performance in the competitive hospitality sector. Keywords: Social Metlia Marketing (sMM), Consumer Purchase Intention, Electronic word of Mouth (E-woM), social Media Advertisement, online Ordering Systems, Digital Marketing', Sri Lankan Restauranis, Consumer Behavior, SPSS, Emerging Markets, Hospitality sector, Digital Engagement

2025-01-01T00:00:00Z PRETHIKA THAMILSELVAN, ILANTHAMILSELVAN http://www.digital.lib.esn.ac.lk//handle/1234/17507 2026-05-16T21:30:30Z 2025-01-01T00:00:00Z

CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE ENGAGEMENT: PRETHIKA THAMILSELVAN, ILANTHAMILSELVAN This study investigates the impact of corporate social responsibility on employee engagement in the hotel sector in the NuwaraqliyaDistrict, Sri Lanka' with a specific focus on the mediating roles of personal environmental norms and green work behavior' The study was conducted using four main variables: corporate social responsibility as the independent variable, employee engagement as the dependent variable, and personal environmental norms and green work behavior as mediating variables' This research aims to address the empirical gap in the NuwaraEliyaDistrict hotel sector by examining how CSR influences employee engagement both directly and indirectly through personal environmental norms and green work behavior. Datawere collected using a structured questionnaire from 181 employees working in selected hotels in the Nuwara Eliya District. The collected responses were analyzed using descriptive statistics, correlation analysis, and mediation analysis to identifu the relationships among the variables and the preseqSo-f inj-irect*effects' The findings revealed that Corporate Social Responsibility,iPersonal Environmental Norms, GWB, and Employee Engagement were perceived at high levels among the participants. The results indicated a positive relationship between CSR and Employee Engagement, and also between csR and both mediating va?iables PEN and GwB' While PEN showed a significant positive relationship with Employee Engagement and partially mediated the CSR-EE link, GWB & PEN show a significant direct effect on engagement and thus serve as a mediator. These results emphasize the importance of environmental values in enhancing employee commitment through CSR practices in the hospitality sector. Keywords: corporate social Resp,onsibility, Employee Engagement, Personal Environmental Norms, Green Work Behavior'

2025-01-01T00:00:00Z UPEKSHA SEWWANDI SILVA, PUSSALLAGE http://www.digital.lib.esn.ac.lk//handle/1234/17506 2026-05-16T21:30:29Z 2025-01-01T00:00:00Z

THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER LOYALTY: UPEKSHA SEWWANDI SILVA, PUSSALLAGE This research study provides a comprehensive understanding of whether customer trust mediates the relationship between Corporate Social Responsibility (CSR) and customer loyalty in the Telecommunication industry in Colornbo District. This consists of three objectives such as (1) to inr,'estigate the lel'el of CSR. customer loyalt-v and customer trust.. {2)To examine the relationship betrveen (a) CSR ancl cllstorner lo1'altv. (b) CSR and Customer Trust and (c) customer trust and customer loyalty'.. and (3) to evaluate the mediating role of customer trust in the relationship between CSR and customer loyalty in Telecommunication industry in colombo District. Based on the literature review, this research establishes its conceptual framework Primary data was collected from four hundred Telecommunication service users through structured questionnaire using the convenience sampling method. This study employed univariate (descliptive), bivariate (correlation), multivariate (regression), and mediation analysis to achieve its research ohl.edive+., ,. The study found that levels of corporate social resp*rsibility, customer trust, and customer loyalty were high, indicating strong positive ilerceptions among custor.ners for the first objective. The results for the second objeciiv&gevealed a significant positive relationship between CSR initiatives, customer trust, and customer loyalty. It was also shown that Customer Trust partially mediates the relationship between CSR and Customer Loyalty from the third objective. Hence, Customer Loyalty in the competitive Telecommunication industry should be focused on maintaining effective CSR conducts that promote Customer Trust. The study is very useful in informing us about the importance of Customer Trust with respect to improving the relationship between CSR and Custorner Loyalty and provides strategic information that can be useful to the telecom companies that are interestejd in establishing long-term relationship with the customers and brand loyalty. Overall, this research contributes to the existing body of knowledge by examining the impact of Corporate Social Responsibility on Customer Loyalty, with a particular focus on the mediating role of Customer Trust in the Telecomrnunication industrv in Colornbo District. Ikyworrls: Carporute Srtciol Responsibility, Customer Loyalty, Customer Trust, TeIecontntunicution Industry, Colontbo District.

2025-01-01T00:00:00Z VITHUSHAN, T. http://www.digital.lib.esn.ac.lk//handle/1234/17505 2026-05-16T21:30:28Z 2025-01-01T00:00:00Z

THE RELATIONSHIP BETWEEN FINANCIAL MANAGEMENT PRACTICES AND FINANCIAL PERFORMANCE OF SMALL AND MEDIUM HOTELS IN BATTICALOA DISTRICT SRI LANKA VITHUSHAN, T. This study investigates the relationship between financial management practices and the financial performance of small and medium hotels in the Batticaloa District, Sri Lanka. The key financial management practices considered include working capital management (WCM), investment decisions (ID) and financial reporting & analysis (FRA). The study aims to assess how these practices influence financial performance indicators such as profit growth, sales growth, customer satisfaction, and competitive advantage. The target population consisted of small and medium-sized hotel owners and financial mana€lers operating in the Batticaloa District. Using a simple random sampling method, data was collected fiom a sample of 105 respondents through a structured questionnaire. The questionnaire used a five-point Likert scale to measure perceptions of financial practices and performance' rRrr,.r *'q":':, i Data analysis was performed using SPSS, involving de$criptive statistics, correlation analysis, and regression models to test the relationship -bitween financial management practices and financial performance. The findiif;s ,.u.al a significant positive & relationship between effective financial management prdliJices and improved financial performance in the hotel sector. Pariicularly, investment decision-making and financial reporting and analysis practices showed a strong predictive influence on performance outcomes. The results suggest that adopting sound financial practices is crucial for the growth and sustainability of small and medium -sizedhotels. These insights can help hoteliers make informed strategic decisions and guide policyrnakers in supporting the tourism and hospitality sector. Keywords: Financial Management Practices, Financial Performance, Investment Decisions, Working capital management, Financial reporting & analysis'

2025-01-01T00:00:00Z