Volume 1 (1)
http://www.digital.lib.esn.ac.lk//handle/123456789/3701
2024-03-29T07:53:21ZThe Corporate Social Responsibility towards Customer Attitudes
http://www.digital.lib.esn.ac.lk//handle/123456789/3708
The Corporate Social Responsibility towards Customer Attitudes
G H M A Darshana, V R Ragel
Since corporate social responsibility CSR has become a vital and involving concept in
today s world, companies are involving CSR activities with the intention of gaining
competitive advantage therefore identifying customer attitude towards CSR in important
their society and customer expect marketers to involved their business in society
responsible manner. Thus is becomes necessary for the corporate social responsibility
business to adopt customer attitude to full fill the social expectations of their customer’s
and society. Hence marketers are expected to develop a socially respectable business
behavior. This study examined the research problem of weather CSR influence customer
attitude in People’s Banks. This research was carried out with the objectives of analysis
and evaluating the influence of CSR on customer attitude in People’s Banks. This study
examined the research problem of this study. To identify the CSR towards different
aspects of customer’s attitude in People’s Banks with special reference to the Badulla
district area. Furthermore conceptual model has been developed to understand the level
of influence of the four research variable on CSR. All the People’s Banks customers in
Badulla district was concerned as population of the research and 385 sample was selected from the population by using convenience sampling method. Structured
questionnaire were used to collect data from the selected samples. For the analysis part,
Mean and Standard Deviation used under the Univariate analysis. Moreover, correlation
and regression analysis were used under the bivariate analysis. Through the analysis, it
was identified that there is a strong positive customer’s attitude among the People’s
Banks customers in Badulla district. And also, it was identified ethical responsibility has
highest impact on customer’s attitude than other three independent variables (economic
responsibility, legal responsibility and philanthropic responsibility). Moreover, among
independent variables legal responsibility has highest relationship with customer’s
attitude.
2018-01-01T00:00:00ZA Comparative Analysis of Customer Satisfaction on Self Service Technology Channels between State and Private Banks
http://www.digital.lib.esn.ac.lk//handle/123456789/3707
A Comparative Analysis of Customer Satisfaction on Self Service Technology Channels between State and Private Banks
J M Tharaka Madhusanka, T Paranthaman
The last two decades in the banking industry has seen many developments to face the
competition among its competitors. Technology is one field that banking industry focuses on
for this competition. Nowadays self-service technology (SST) channels are the popular
technologies used by banks. The customers’ satisfaction is also very important to face the
challenges for the banks to cope up with other banks. Hence this research focuses on the
satisfaction level of customers towards self-service technology channels provided by public
and private sector banks in Gampaha district of Sri Lanka. The objectives of this study were,
to find out the level of customer satisfaction on attributes of SST channels between state and
private banks and identify the level of overall customer satisfaction towards their SST
channels. The primary data were collected from questionnaires and the sample of 100
customers has been selected using simple random sampling method from two private and
two public banks. Findings of the study revealed that overall customer satisfaction on SST
channels in both banks were high level. Furthermore, the private banks provided more
satisfaction to their SST channels users than the state banks.
2018-01-01T00:00:00ZThe Impact of Electronic Human Resource Management Practices on Bank’s Environmental Performance
http://www.digital.lib.esn.ac.lk//handle/123456789/3706
The Impact of Electronic Human Resource Management Practices on Bank’s Environmental Performance
K Shaumya, A Anton Arulrajah
The environment change is the most complicated issue that world is facing today. These
changes particularly from financial sectors, mainly create negative impact on the
environment. This situation compelled the banks to involve themselves in responsible
activities and improve their environmental performance. Nowadays, it is observed that
HRM (human resource management) functions can be transformed and integrated in
digital forms within banks known as e-HRM. Thus, in rapidly changing environment,
banks are trying to adopt e-HRM (electronic human resource management) applications
to enhance the bank’s environmental performance. Hence, the objective of this study is to
find out the impact of e-HRM on bank’s environmental performance of selected
Commercial banks in Batticaloa Region of Sri Lanka. This study was conducted theoretically and empirically in Sri Lankan banks. In order to achieve the objective,
primary data were collected from 155 employees of selected bank branches and the
structured questionnaire was administered to collect the data. The data were analyzed by
using univariate, bivariate and multivariate analyses. The finding of the study revealed
that e-HRM practices have positive and significant impact on bank’s environmental
performance in overall. And it was also seen that communication which is one of the eHRM practices was found to have positive and significant impact on bank’s
environmental performance however, recruitment and selection, employee data and pay
management, performance management, training and development, knowledge
management and operational and other HRM activities were not a significant predictor
of bank’s environmental performance. The current study will be vital in understanding
the empirical knowledge regarding the impact of e-HRM practices on bank’s
environmental performance.
2018-01-01T00:00:00ZThe Poverty Profile in Post-Conflict Sri Lanka
http://www.digital.lib.esn.ac.lk//handle/123456789/3705
The Poverty Profile in Post-Conflict Sri Lanka
J. Suresh
Poverty reduction is the key objective of most of the countries' development plan.
Development planners work in many areas to meet this key objective. Poverty profile is a
descriptive tool to analyse the general characteristics of people who are considered to be
poor, and compare the incidence of poverty across time and population groups, will help the policy makers by giving a background of poverty. This paper presents the poverty profile of Sri Lanka in 2009/10 and 2012/13. It assesses the magnitude of poverty in Sri Lanka by using Household Income and Expenditure survey of 2009/10 and 2012/13. The study used six popular indices, which have different interpretations, to estimate poverty level of an individual. The study found that the factors relate with individual's capabilities such education and employment are the most significant factors relate to poverty. Increasing expenditure on education and creating opportunities for employment are suggesting the importance of generating income sources as policy strategies.
2018-01-01T00:00:00Z