Abstract:
Social Networking sites (SNS) provide b platform for discussion on such issues as it is
this media which majority mass rely on and extend warm support. One such burning
issue that has been overlooked in today's scenario is the impact of social networking
sites on Society. This paper aims to look at the positive effect that interaction through
social networking sites has on today's society in relation to the modern media concept of
greater interaction. The research gives an insight to the people's connection with social
issues and the social networking site. The research also analyses that are the people
really participating in the movements or just discuss, them on web and sit back. It also
covers the different sections of people with the opinion on the various issues pertaining
in Sri Lanka. Research was conducted on the youth of Nintavur Divisional Secretariat
division. Total sample size taken 50 respondents. It was an exploratory study and tools
used were tables, graphs, pie charts using MS Excel 2007- Only Structured Questions
were used. Most of the information put on the social networking sites is fake, concocted
or half truths. While going through these information's we feel annoyed on one hand and
also develop the same habit of posting misleading information on the other. This way it
adds negatively to socio-psychological behavior of the human being. The people are
getting addicted to these sites day-by-day. The numbers of users is on the rise. This
proves that e-world is taking its toll over the real world The people are getting secluded.
For the sake of numbers, they have lots of friends, but in reality they are devoid of good
Friends. This again, affects human behavior. People are becoming individualistic. Social values are vanishing.
