Research Reports / Theses Collection: Recent submissions

Now showing items 1-20 of 5502

SOCIAL MEDIA MARKETING IMPACT TO THE CONSUMER PURCHASE INTENTION IN SRI LANKAN RESTAURANTS

KAVEESHA IMASHANI, SENEVIRATHNA HERATH MUDIYANSELAGE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

In today's digital economy, social media has transformed the way businesses communicate with consumers, especially in the restaurant industry. This study explores the impact of Social Media Marketing (SMM) on consumer ...
CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE ENGAGEMENT:

PRETHIKA THAMILSELVAN, ILANTHAMILSELVAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study investigates the impact of corporate social responsibility on employee engagement in the hotel sector in the NuwaraqliyaDistrict, Sri Lanka' with a specific focus on the mediating roles of personal environmental ...
THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER LOYALTY:

UPEKSHA SEWWANDI SILVA, PUSSALLAGE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This research study provides a comprehensive understanding of whether customer trust mediates the relationship between Corporate Social Responsibility (CSR) and customer loyalty in the Telecommunication industry in ...
THE RELATIONSHIP BETWEEN FINANCIAL MANAGEMENT PRACTICES AND FINANCIAL PERFORMANCE OF SMALL AND MEDIUM HOTELS IN BATTICALOA DISTRICT SRI LANKA

VITHUSHAN, T. (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study investigates the relationship between financial management practices and the financial performance of small and medium hotels in the Batticaloa District, Sri Lanka. The key financial management practices ...
THE EFFECT OF SOCIAL COMMERCE ON BOOKING INTENTION, MEDIATED BY PERCEIVED BRAND IMAGE AND CUSTOMER ENGAGEMENT:

SHALUKSANA, THAVARASA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study explores the influence of social commerce on hotel booking intention, with particular emphasis on the mediating roles of perceived brand image and customer engagement in the context of Passikudah, Sri Lanka. ...
IMPACT OF SPIRITUAL LEADERSHIP ON WORK ENGAGEMENT IN FINANCE COMPANIES IN COLOMBO DISRICT

LASANGI MALSINI KAPUGE, BENTHOTA HEVA KAPUGE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

The study targets the impact of spiritual leadership that is, its vision, hope/faith, and altruistic love on work engagement among employees working in finance companies in the Colombo District of Sri Lanka. As workplace ...
FACTORS AFFECTING EMPLOYEE RETENTION IN PRIVATE SECTOR BANKS IN BADULLA DISTRICT

AMANDI SHASHIPABA VITHANAGE, MATHARA WELLANA VITHANAGE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This research study provides a comprehensive understanding of the study on factors affecting employee retention in private sector banks in Badulla district in Sri Lanka. Data were collected through a well-structured ...
IMPACT OF BIG FIVE PERSONALITY TRAITS ON ENTREPRENEURIAL INTENTION OF MANAGEMENT GRADUATES IN SRI LANKA

UDESHIKA LALITHYA RATHNASIRI, KADINAPPULIGE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study investigates the impact of Big Five personality traits extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience on the entrepreneurial intention of management graduates in Sri ...
DRIVING CUSTOMER ENGAGEMENT IN OMNICHANNEL RETAILING: EVIDENCE FROM FASHION SECTOR

LAHIRUNI GANGANI, ALUTHWATHTHA LEKAMALAGE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

The transformation of retail to an omnichannel environment has reshaped the rvay consunersinteractwithfashionbrands,makingitastrategicprioritytostay competitive. Omnichannel retail allows for seamless integration across ...
THE ROLE OF WORKPLACE WELL-BEING ON EMPLOYEE WORK SATISFACTION (SPECIAL REFERENCE OF APPAREL INDUSTRY IN RATHNAPURA DISTRICT)

SANDUNI NIRMALIKA, THUNKINDA JAYAWARDHANALAGE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

The apparel industry remains a major source of en-rployment and foreign exchange earnings in Sri Lanka, and the Rathnapura district is emerging as an imporlant hub for labor-intensive garment manufacturing. Despite its ...
THE IMPACT OF SERVANT LEADERSHIP ON JOB PERFORMANCE IN APPAREL SECTOR ORGANIZATIONS IN NUWARA ELIYA DISTRICT

ILAKSHINI, LETCHUMAN T (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study investigates the impact of servant leadership on job performance in apparel sector organizations in the Nuwara Eliya District, Sri Lanka, focusing on the mediating roles of innovation and employee satisfaction. ...
THE IMPACT OF MANAGERIAL COACHING ON EMPLOYEE PRODUCTIVITY IN BANKING SECTOR IN HAMBANTOTA DISTRICT

SANDUNI SHYAMIKA, YAPA RATHNAYAKAGE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study investigates the impact of managerial coaching specifically in the task guidance, task feedback and employee support dimensions on employee productivity in the banking sector in Hambantota District. As ...
IMPACT OF HYBRID WORKPLACE MODEL (TELEWORK AND FLEXIBLE WORK) ON THE JOB PERFORMANCE: WORK ENGAGEMENT AS MEDIATING ROLE, WITH A SPECIAL REFERENCE TO SELECTED IT COMPANIES IN COLOMBO DISTRICT

FATHIMA HANSA, MOHAMMED JIBRIL (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study investigates the impact of hybrid workplace model (telework and flexible work) on job performance, with work engagement as a mediating role, among IT companies in Colombo District of Sri Lanka. A quantitative ...
IMPACT OF EMPLOYEE WELLBEING ON JOB PERFORMANCE AMONG TEACHERS IN KANDY DISTRICT:

RANASINGHE, RANASINGHE DEWAGE NIKESHALA SATHSARANI (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This research examines the relationship between the employee wellbeing and job performance with the particular emphasis on school teachers in Sri Lanlia at Kandy district. This stucly investigates r,vellbeing in its three ...
DIGITAL TRANSFORMATION IN BANKING SECTOR OF BADULLA DISTRICT:

AMARASINGHE, AMARASINGHA KADAWATHA ARACHCHILAGE MADUSHANKA PRANEETH (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

The interactive connection of Digital Transformational Leadership (DTL), Organizational Agility (OA) and Digital Strategy (DS) in guiding Digital Transformation (DT) in banks within Sri Lanka's Badulla District is analyzed ...
THE IMPACT OF INCLUSIVE LEADERSHIP ON EMPLOYEE VIOCE BEHAVIOUR WITH MEDIATING ROLE OF PSYCHOLOGICAL SAFETY IN FIVE-STAR HOTELS IN COLOMBO DISTRICT

RATHNAYAKE, HIRUSHI MAREENA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This research provides a comprehensive understanding of horv Inclusive LeaCership influences Employee Voice Behaviour, with Psychological Safety playing a mediating role, within five-star hotels in Colombo, Sri Lanka. ...
IMPACT OF AUTHENTIC LEADERSHIP ON JOB ENGAGEMENT WITH MEDIATING EFFECT OF AFFECTIVE COMMITMENT IN BANKING SECTOR AMPARA DISTRICT

THILAKARATHNA, KOONARA MUDIYANSELAGE DEPANI NIMASHA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This research investigates the impact of Authentic Leadership on Job Engagement, with the mediating role of Aft-ective Commitment, within the banking sector of Ampara District. In the evolving context of employee engagement ...
THE IMPACT OF GREEN HUMAN RESOURCE MANAGEMENT ON ENVIRONMENTAL PERFORMANCE IN THE FINANCIAL SECTOR OF BATTICALOA DISTRICT:

PUVANESACHANDRAN, KAVITHTHA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

Thisstuclyinvestigatestlreirl,rpactofgreenhitrnanlesoLtrcemanagementon environurental perlbnnance among the financial sector of the Batticaloa District in Sri Lanka. Specifically. this stLrcly investigatcs the rnediatiug ...
THE IMPACT OF DIGITAL LEADERSHIP ON SUSTAINABLE ORGANIZATIONAL PERFORMANCE: THE MEDIATION ROLE OF DIGITAL OF DIGITAL CULTURE AND EMPLOYEES' DIGITAL CAPABILITIES

RAJENDRA JAYANATH, POOJA PREMIKA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study investigates the impact of digital leadership on the sustainable organizational performance of financial institutions in the Nuwara Eli.v.'.a district, Sri Lanka. The study also examines the mediating roles ...
DIGITAL ENTREPRENEURIAL INTENTION AMOUNG, UNDERGRADUATE IN SRI LANKA, ENTREPRENEUTRIAL ORIENTATION AS A MODERATOR AND ENTREPRENEURIAL ALERTNESS AS A MEDIATOR

NEWTON JOHN, PAUL JOHN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study explores digital entrepreneurial intention among undergraduates in Sri Lat'rka, examining the role of entrepreneurial orientation as a moderating variable and entrepreneurial alertness as a mediating variable. ...

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