GAMAGEDARA, SURANGANI KUMARI
(DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)
This study aims to investigate of consumer ethnocentrism and its influence on
impulsive buying behaviour.it mainly focuses on the .or#,r-., of milk powder market
in Nuwara-Eliya district. Research tends to assess consumer ...