• THE IMPACT OF ETHICAL LEADERSHIP ON EMPLOYEE WORK ENGAGEMENT IN APPAREL INDUSTRY IN KANDY DISTRICT 

  MAHESH KELUM DISSANAYAKE, SIDDA DEVAYALA GEDARA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  The Apparel Industry in Sri Lanka plays a crucial role in the economy and serves as a significant contributor to exports. This research focuses on the impact of Ethical Leadership and Employee Work Endangerment in apparel ...
• THE IMPACT OF HUMAN CAPITAL SUSTAINABLE LEADERSHIP ON EMPLOYEE GREEN CREATIVITY IN MANUFACTURING ORGANIZATIONS IN NUWARA-ELIYA DISTRICT 

  NAGARAJAH, VINOKA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  This study investigates the impact of Human Capital Sustainable Leadership (HC-SL) on Ernployee Green Creativity in manufacturing organizatrons within theNuwara-Eliya District of Sri Lanka. With growing environmental ...
• CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL PERFORMANCE OF SELECTED BANKS IN BATTICALOA REGION: 

  JENITHAN, JEGANATHAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  The impact of Corporate Socially Responsible on the environmental performance of banking institutions ir-r the Batticaloa Region is examined in this study. with an emphasis on the function of employee green innovation ...
• ASSESSING THE INFLUENCE OF ATTITUDE TOWARD ECOPRENEURSHIP AND SUBJECTIVE NORMS ON ECOPRENEURSHIP INTENTION : 

  NISHINI NETHRA, LADDUSINGHE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  This study examines the influence of attitude towards ecopreneurship and subjective norns on ecopreneurship intention, with self-efficacy as a mediator and entrepreneurial resilience as a moderator, within the Colombo ...
• IMPACT OF INCLUSIVE LEADERSHIP ON ADAPTIVE PERFORMANCE : 

  PITHURSHIKA, KANTHASAMY (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)
• IMPACT OF THE DIGITAL MARKETING TOOL ON CUSTOMER ENGAGEMENT: 

  MANIKKU BADUGE THIRANGI SHY AMIKA, RANASINGHE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  This research study provides a comprehensive understanding of holr' do social media, content marketing, mobile marketing and customer engagement impacts the overall gror,r,th of the hotel industry in Sri Lanka in-terms ...
• EXPLORING THE ROLE OF BLOCK CHAIN TECHNOLOGY IN GREEN INNOVATION AND SUPPLY CHAIN RESILIENCE IN NUWARA ELIYA DISTRICT 

  PARAMESHWARY, VELOO (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  This research investigates the role of Block chain in promoting green innovation and enhancing supply chain resilience within the Restaurants indu'stry in the Nuwara Eliya District, Sri Lanka. With the growing global ...
• ANALYSIS OF FACTORS INFLUENCING INTENTION TO LEAVE AMONG YOUNG EMPLOYEES: 

  VEHARA RIVITHILINI, ABEYWEERA GUNAWARDANA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  The rising rate of employee intention to leave, particularly young employees, is a source of great concem for organizations in the contemporary business environment. The root causes that influence the intention of young ...
• THE IMPACT OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT CAPABILITIES ON FIRM PERFORMANCE : 

  CHATHURIKA KUMUDUNI JAYASEKARA, JAYASEKARA MUDIYANSELAGE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  As with digital change, social customer relationship management (social CRM) has emerged as the essential strategy to enhance firm performance by cornbining traditional customer relationship practices with social media ...
• THE IMPACT OF LEADER MEMBER EXCHANGE RELATIONSHIP ON EMPLOYEE JOB PERFORMANCE IN BANKING SECTOR IN AMPARA DISTRICT : 

  RAKSHANA, MAHARASAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  'fhis rescarch explores the impact of the Leader-Mcmbcr Exchange (LMX) rclationship on crnployee job perfonnancc, with a specific focus on the mediating rolc of organizational oulture within thc banking scctor in thc ...
• DEPARTMENTS OF CUSTOMER SATISFACTION ON LIFE INSURANCE IN SRI LANKA 

  MADHUSANKHA JAYALATH, RAJAMUNI DEWAGE THIMIRA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  This study examines the determinants of customer satisfaction with life insurance services in Sri Lanka, a nation with an emerging middle-class population and increased competition among insurance firms. with an appreciation ...
• THE IMPACT OF SOCIAL SUPPORT ON EMPLOYEE JOB PERFORMANCE MEDIATED BY INNOVATIVE WORK BEHAVIOUR IN BANKING SECTOR OF BATTICALOA DISTRICT 

  JAHASHAAH, SATHEESHWARAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  This study explores the impact of social support on employee job performance mediated by innovative work behavior in banking sector of Batticaloa District. The research was conducted through a survey targeting employees ...
• HIGH PERFORMANCE ORGANIZATION FRAMEWORK AND ORGANIZATIONAL PERFORMANCE : 

  MATHURSHANA, RAJARETNAM (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  This study explores the impact of the high perfonnance organization fiamework on organizational perfbrmance in llnancial institutions in Batticaloa, Sri Lanka' The high performance organization framework, developed by ...
• THE IMPACT OF BRAND AWARENESS, BRAND LOYALTY, AND BRAND ATTITUDES ON ONLINE PURCHASE INTENTION OF GENERATION Z IN POLONNARUWA DISTRICT, SRI LANKA 

  SHALINI MADHUSHANI, RANAMUKA RALALAGE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  online shopping has grown in popularity in the digital age, especially among Generation Z customers who are very active online' In the Polonnaruwa District of Sri Lanka' this study investigates the influence of brand ...
• THE IMPACT OF CUSTOMER ORIENTED HRM ON EMPLOYESS'S CUSTOMER ORIENTATION: 

  SASITHARAN, VERTHISHALINI (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  This siurSy inves.rigates the iinpaci of custciner-oriented Humarr Resource Management (CO-HRh4) oil Employee Customer Orientation (E'CO) within the selected banks in Nuwara Eliya District of sri Lanka. The study also ...
• THE IMPACT OF PERCEIVED CORPORATIVE SOCIAL RESPONSIBILITY ON EMPLOYEE GREEN WORK BEHAVIOR: 

  SARINTHA, THAVARASA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  This study investigates the impact of perceived Corporate Social Responsibility (CSR) on employee green work behavior, with a particular focus on the mediating role of organizational commitment. As sustainability becomes ...
• THE MEDIATING ROLE OF MENTAL HEALTH OF EMPLOYEE IN THE RELATIONSHIP BETWEEN CYBER LOAFING AND JOB PERFORMANCE : 

  EVANGELINE SHERUNITHA, ANANDARAJAH (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  The rapid advancement of internet technology has transformed the modern workplace, offering numerous benefits while simultaneously introducing new challenges. One such challenge is cyberloafing, a behaviour characterized ...
• RESPONSIBLE LEADERSHIP IMPACTS ON SUSTAINABLE ORGANIZATIONAL PERFORMANCE WITH THE MEDIATING EFFECT OF SUSTAINABLE HRM WITH A SPECIAL REFERENCE TO SELECTED APPAREL SECTOR IN RATNAPURA DISTRICT 

  SHARANIYA DHARSHANI, S. (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  This study investigates the impact of responsible leadership on sustainable organizational performance with the mediating effect of sustainable Human Resource Management (HP.M) within Sri Lanka's apparel industry ...
• THE IMPACT OF GREEN ORGANIZATIONAL CULTURE ON SUSTAINABLE ENVIRONMENTAL PERFORMANCE WITH THE MEDIATING ROLE OF EMPLOYEE GREEN CREATIVITY 

  KANITHARSHAN, PULENTHIRAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  In today,s rapidly evolving business landscape, environmental sustainability has emerged as a strategic priority for organizations. In this context green organizational culture plays a vital role in fostering environmentally ...
• DIGITAL NATIVES ATTITUDE TOWARD ONLINE VIDEO ADVERTISHMENT EFFECT ON IMPULSIVE BUYING TENDENCY IN JAFFNA DISTRICT: 

  ARUDKUMARAN, BAVETHTHIRA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  This study examines the influence of digitat natives' attitudes on impulsive buying tendency, with particular emphasis on the mediating role of attitude toward online video advertisement. The research was conducted in ...

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