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IMPACT OF COVERT MARKETING ON YOUNG CONSUMERS BUYING BEHAVIOUR SPECIAL REFERENCE TO FAST FOOD INDUSTRY
KRISHANTHANIE, RAMAKUMAR
(
Faculty of Commerce and Management Eastern University, Sri Lanka
,
2020
)
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KRISHANTHANIE, RAMAKUMAR (1)
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Brand Awareness (1)
Brand Recall (1)
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2020 (1)
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