Abstract:
lncreasing global competition has made many companies want /o find rnore
innovative ways of promoting their goods and services' Social networking is receiving
increased attention in the small business and entrepreneurship titerature. major
shortcomings exist with regard to the transitional nature of entrepreneurial leaming
networks over time. A greater understanding of these networking needs will extend
the literature by highlighting how effective small business are at transitioning from
launch to growth, and how social networks may benefit this transition' lt aims to give
attention to hor,v social identities of small business owners impact socialnetworks and
whether social networks improve organizational performance in smali firms' The
findings show that social networks for smail businesses change as firms transition
from start- uP to groMh and beYond'
The main objective of this study is to examine the Impact of Social Network on
Business Performance of entrepreneurs of the SME, in Batticaloa District' Dimensions
of Social Network used in this study are Personal network, Exchange network and
Communication nefwork. A sample of 395 respondents has been taken. The primary
data was collected through well-structured and closed ended questionnaire by
stratified random sampling method. Hence 341 survey were received' The SPSS
package was used in conducting the correlation and regression analysis' The finding
of this study revealed that the Social network and its dimensions have significant
positive impact on Business performance'
