Abstract:
Small scale enterprises are increasingly becoming important economic actors in the
struggle for development throughout most of Sri Lanka. This development has taken place
fairly recently in allover country. This research focused on "factors influencing performance
of small scale enterprises in Batticaloa". Key factors studied included; entrepreneurialand
managerial competence, marketing of the businesses, and technology employed in small
businesses. The study adopted a descriptive research design. So, there is an empirical
knowledge gap exists in the small scale enterprises in entrepreneurial and managerial
competence, marketing, technology and business performance. Hence, the study conducts
to narrow this empirical gap.
The objectives of this study are to identiff the levels of entrepreneurial and managerial
competence, marketing, technology and business performance of small scale business in
Batticaloa. To achieve these objectives, the stratified sampling method is used as a sample
of the study which was conducted among 395 entrepreneurs from small scale enterprises
Batticaloa. However, 341 respondents were analyzed by using descriptive and correlation
analyses.
The findings show that the levels of entrepreneurial and managerial competence,
marketing, technology and business performance are high level. There is a significant
positive relationship between entrepreneurial and managerial competence and business
performance, also there is a significant relationship betlveen rnarketing and business
performance and also there is a significant relationship between technology and business
performance. There is significant impact on entrepreneurial and managerial competence,
marketing, technology and business performance in selected small scale enterprises in
Batticaloa. There is better condition in entrepreneurial and managerial competence in small
scale enterprises in Batticaloa. Small scale enterprises should keep this high level and take
consider for enhancing the marketing, technology and business performance.
