Abstract:
The small business sector has been identified as an important strategic, sector and it is
seen as a driver of change for inclusive economic growth, regional development,
employment generation and poverty reduction. The government of Sri Lanka
recognizes Small business as the backbone of the economy. Investment is key to
develop of any business organization. Investing is not an essential expenditure short
term, but is vital for long term success, so that owners have to do proper investment
plan. So that study aims to make identify what is level of Investment Behavior among
small business owners in Monaragala District.
In Sri Lankan Context, there is no empirical studies have been conducted based on
investment behavior among small business owners. Hence, this study attempt to fill this
knowledge gap. The investment behavior are measured using four concept as risk
attitude, type of investment, expected return and investment analysis. Data were
collected using questionnaire from 378 small business owners. The data were analyzed
using descriptive analysis, frequency analysis, cross tabulation analysis, ANOVA
testing and independent sample t- test.
The result show that small business owners have Moderate level of investment
behavior.
And according to frequency analysis identified most sample are responding investment
behavior, type of investment and investment analysis were high level but sample are
responding risk attitude was moderate level.
Moreover this study has identified that risk attitude, type of investment, risk attitude,
and investment analysis not varying with the personal information and business
information, but investment analysis is varying with the age of the business