Abstract:
The business context of organization is an ever-changing environment. Commercial
banks in Sri Lanka are facing stiff competition necessitating the design of competitive
strategies to guarantee their achievement of targets. This study intends to investigate
what are the factors need to be fulfilled to attain employees' target in the banking sector
in Kandy. The present study analyzed the factors influencing on target attainment of
bank employees under five variables which are management support, financial
resources, reward system, team work and organizational culture.
The study accompanies with the quantitative research approach. Primary data as well
as the secondary data had been used for this study. A structured questionnaire was used
as the method of data collection and questionnaire consists with two parts which are
personal information of the respondents and research information of the respondents.
The population of the study comprised of four commercial banks which are licensed by
the central bank of Sri Lanka. The sample size was 228 respondents who are selected
by using the stratified random sampling method. The collected quantitative data was
analyzed using descriptive statistics with the use of SPSS version 20.0. Descriptive
statistics such as frequencies and percentages used to describe the quantitative data. In
addition, the study conducted correlation analysis, as well as simple and multiple
regression analysis. The study found that variables have a strong positive relationship
with the target attainment of bank employees' and those variables have a significantly
effect on target attainment of bank employees.
The study recommended that state and private banks should come up with strategies to
train the management teams to improve their targets attainment and also banks should
allocate enough financial resources to attain their targets. As well as, this study
furthermore recommended that the harmonization of schemes of service within private
and state bank that every individual is rewarded appropriately and banks should
encourage a culture in which employees are allowed to understand how the organization
operates, vision, mission and goals that guide all stakeholders. Finally, the study has
been limited to investigate in banking sector in Kandy city only in Central province.
