T}TE FACTORS INF'LUENCING ON USAGE OF SOCIAL MEDIA TOWARDS S.COMMERCE IN THE KALUTARA DISTRICT

Abstract

study investigated the factors influencing on usage of social media towards s in the Kalutara district. There for the aim of this study was to analyze ing level of usage of social media and level of usage of Social Commerce, ip between factors of social media and S-Commerce and impact of factors of social media on S-Commerce. re was designed in order to measure the variables of usage of social media Ithe s-commerce in the kalutara district. Therefore, 385 questionnaires were issued the target group. convenience sampling technique d used to make the sampling frame the study. Quantitative research approach used for this study. The data were analyzed ing descriptive statistics, correlation and regression analysis. results indicated that the usage of social media and Social commerce were high I in kalutara district. Also result indicated significant positive relationship between of social media and social commerce. The result indicated that there is a ificant positive impact between usage of social media and social commerce. is future of internet-based business. It will provide very effective service future. So, we have to know about Social commerce and factors effecting to the I commerce. by this research as a researcher I think, we can have basic idea about things