Abstract:
Managing the energy conservation has become a most important phenomenon in
Intention to Conserve Energy (fCE). Majority of the organizations in Sri Lanka are
experiencing employees' performance as an effective variable where it represents
dimensions that employees endure. Most of the individual's willingness to save energy
in workplaces is crucial to reduce energy consumption and carbon emissions. This state
of performance is created through the high support from relevant parties and some
conditions where a person does succeed in balancing his or her roles at lCE. Also there
is a gap in literature to reveal the relationship of attitude towards energy saving (AES),
subjective norm (SN), perceived behavior control (PBC), personal moral norm
(PMN) and descriptive norm (DN) on tCE among the employees especially in selected
organizations.
Thus, the present study 'was conducted with the aim of investigating the attitude
towards energy saving (AES), subjective norm (SN), perceived behavior control
(PBC), personal moral norm (PMN) and descriptive norm (DN) on intention to
Conserve Energy (lCE) of organization employees at Manmunai North Divisional
Secretariat Organizations, Batticaloa. The study is mainly considering the primary
data. The data were collected through a self-administrated survey method with the use
of closed structured questionnaire from 200 respondents of selected organizations'
employees. The study used univariate, bivariate and linear regression analysis
techniques in order to analyze the data and find the results of the study objectives. The
findings of the study revealed that the AES and PBC have a strong positive
relationship with tCE and SN, PMN and DN have a weak positive relationship with
ICE. Consequently, AES and PBC control are significantly contributing to determine
the ICE and PMN and DN are insignificantly contributed to determine the ICE.
Moreover, the high levels of AES, SN, PBC, PMN and DN among the respondents
lead to higher level of ICE among the selected organization employees in Batticaloa.
The findings of the study have various implications for other organizations.
