IMPACT OF SOCIAL NETWORKING SITES USAGE ON ENTERPRENEURIAL INTETION AMONG UNDERGRADUATES AND GRADUATES OF EASTERN UNIVERSITY, SRI LANKA

Abstract

The analyzed data has discussed throughout this study. The univariate and bivariate analysis used to find out the leveled variables and find out relationship between social network sites and entrepreneurial intention among the graduates and undergraduates selected in Eastern University, Sri Lanka with the mediating roles of entrepreneurial passion, entrepreneurial self-efficacy, and opportunity recognition. This chapter discussed frequency for personal information and descriptive statistic correlation and linear regression for research information. According to the data it was found that there is a positive relationship between social network sites and entrepreneurial intention and the entrepreneurial passion, entrepreneurial self-efficacy, and opportunity recognition functioning as a mediators between the independent and dependent variable. Using a structured questionnaire the data was collected from 312 undergraduates and graduates of Easter University. Sri Lanka. And the collected data was analyzed by using descriptive statistics, correlation, mediating analyses. According to the data it was found that there is a positive relationship between social network sites and entrepreneurial intention and the entrepreneurial passion, entrepreneurial self-efficacy, and opportunity recognition functioning as a mediators between the social network sites and entrepreneurial intention