Abstract:
This study is focused to find out the determinants of green product consumption in
Puttalam District. The study is conducted in Puttalam District and to evaluate and identify
the most influential determinants that determine the green product consumption and to
establish relationship between environmental consciousness, eco-label, attitude, green
advertising, price and green product consumption. This research is the sun/yes involving
green product consumers in Puttalam District. There are nine determinants included in this
study to be researched are gender, d1e, marital status, income level, environmental
consciousness, eco-label, attitude, green advertising, price.
Structured questionnaire was used as the method of data collection and 384 green product
consumers selected as sample. Random sample method used to lake the sampling frame
of the study. Quantitative research approach used for this study. The data were analyzed
using descriptive statistics, correlation and regression analysis
The results indicated that the environmental consciousness, eco-label, attitude, green
advertising, price and green product consumption were high level among selected green
product consumers. Also result indicated significant positive relationship between
environmental consciousness, eco-label, attitude, green advertising, price and green
product consumption. The result indicated that there were significant impact environmental
consciousness, eco-label, attitude, green advertising, price on green product consumption.
