Abstract:
The Covid-19 pandemic has imposed the government to "firovide a mass restriction
policy, and businesses respond to this issue by adopting technology and social media
marketing. In general, some believe that women are more focused on home-grown,
humble children, so we need to talk about Women entrepreneurs and their adoption of
digital Capability. Many researchers fail to notice that entrepreneurs are embracing
digital Capability. This study, therefore, bridges this gap through Attitude of women
entrepreneurs who adopt digital Capability given the impact of socio-cultural on
women entrepreneurs. Women entrepreneurs are not equaled before the promises of
digitalization. Today, successful entrepreneurship also requires digital skills along with
the drive for innovation. However, the ease and usefulness provided by entrepreneurs
may lead to potential problems related to Digital Transformation and mediating
connection of digital capability.
This research is women entrepreneur's attitude toward digital transformation in small
and medium-sized enterprises: mediating role of digital capabilities. Perceived
usefulness and perceived ease of use are including into Women entrepreneur's attitude,
Using quantitative methods, the researcher studies a sample of 200 respondents. In this
study, the statistical tools that used to analyze the levels of variables are mean and SD
values, while relationships were measured by Pearson coeffrcients and linear
regressions for fi.rther mediation analyses. Moreover, the result shows significant
positive associations among all the variables. The study highlights that perceived
usefulness, perceived ease of use and willingness to change significantly impact digital
transformation for the SMEs of Kaluwanchikudy divisions. The study also highlights
that the mediating has significant impacts on the relationships between corporate digital
transformation and its predictors.
