Abstract:
The efficient adoption of sustainable production and consumptions techniques might
help in formulating a positive route towards sustainable development. In this approach,
people are making an effort to meet their needs and wants while working with what
they have. As a result, conflicts arise between infinite needs and finite resources.
According to the aforementioned argument, the world's resources ought to be used
wisely. In keeping with this claim, the current study focuses on green consumerism in
the context of Sri Lanka.
This study aims to investigate the impact of consumption values, such as functional,
emotional, and social values, on consumers' green purchase intention as well as the role
of green trust as a mediator among consumers who are employed in the Koralaipattu
Divisional Secretariats in the Batticaloa District. In this Offices, 189 working
consumers were chosen as a sample, and they were given questionnaires to complete.
Additionally, descriptive statistics, correlation, regression, and mediating analyses were
used to analyses the gathered data. The analyses were done using SPSS.
The results show that respondents have high levels of consumption values and green
purchases intention. The respondents also had a high level of green trust. According to
the findings, there is a substantial positive correlation between green trust and green
purchase intention, a positive association between consumption values and green trust,
and a positive relationship between consumption values and green purchase intention.
The association between consumption values and green purchase intention has been
found to be somewhat mediated by green trust. Hence this study helps marketers to
understand the consumption values and green purchase intention in order to face and
control the environmental problems in their organizations in an effective, efficient and
practical manner
