THE IMPACT OF SOCTALLY RESPONSTBLE HUMAN RESOURCE MANAGEMEI{T OI{ ORGANIZATION,EL CITIZENSHIP BEHAVIOR

Abstract

To survive in the highly competitive business environment t,frrganizatlons are focusing on Corporate Social Responsibility (CSR) activities by developing a good organizational image among their competitors. in this modern century as same as the external CSR activities toward society, intimal CSR initiatives and socially responsible practices in the workplaces and their human resources are getting high concerns from organizations nowadays so as to help to gain an edge over competitors. Hence, this study focuses on the effect of Socially Responsible Human Resource Management on Organizational Citizenship Behavior and finds solutions for CSR concerns. Thus, the study objectives are to identify the level of Socially Responsible Human Resource Management, Organizational Citizenship Behavior, Work Motivating, and Job Satisfaction, to identify the relationships among Socially Responsible Human Resource Management, Organizational Citizenship Behavior, Work Motivation, and Job Satisfaction, to identiff the impact of Socially Responsible Human Resource Management on Organizational Citizenship Behavior, Work Motivation, and Job Satisfaction, to identifr the impact of Work Motivation and Job Satisfaction on Organizational Citizenship Behavior, and to identifu the irnpact of Socially Responsible Human Resource Management, Work Motivation, and Job Satisfaction on Organizational Citizenship Behavior among the employees of selected banks in Trincomalee Region of Sri Lanka. In this study, the researcher attempts to highlight a difference between practical and theoretical contexts, by using the information found in particular organizations. For this purpose, the survey questionnaire was considered as a tool to get responses from 200 bank employees. In this study, the statistical tools that used to analyze the levels of variables are mean and SD values, whelk relationships were measured by Pearson coefficients. Moreover, the result shows significant positive associations among the variables, where most of the literature are commonly supporting for the relationship. Hence, this study helps top management especially for managers to understand Socially Responsible Human Resource Management - Organizational Citizenship Behavior relationships in order to face and control the CSR concerns in their organizations in an effective, efficient, and practical manner.