GREEN BNITREPREI{EURIAL ORIENTATIOI'I AI{D GREBN INNOVATION IN SMALL AND UBNTUTVT _ SIZBD EI{TERPRISES (SMES) Il'I BATTICALOA

Abstract

This study investigates the green entrepreneurial orientation and green innovation in small and medium sized enterprises (SMEs) in Batticaloa. This study was implemented with three dependent variables there are green social performance, green environmental performance and green economic performance, green entrepreneurial orientation is identified as independent variable and green innovation is mediating variable. Thus the primary motivation for this research is to eliminate the empirical knowledge gap in Batticaloa regarding this topic,green entrepreneurial orientation and green innovation in small and medium sized enterpriseg (SMEs) with a focus on the mediating role of the green innovation. By doing so, this study aims to provide small and medium sized enterprises (SMEs) with insights into how they can optimize their green entrepreneurial orientation and green innovation. Here selected small and medium sized enterprises (SMEs). In this study, the researcher attempts to highlight a difference between practical and theoretical contexts, by using the information found in the particular small and medium sized. For this purpose, the survey questionnaire was considered as a tool to get responses from 210 small and medium sized enterprise owners in Batticaloa. In this study the statistical tools that used to the collected data were analyzedby using descriptive statistics, correlation, and regression. The findings show that the green entrepreneurial orientation and green innovation are in a high level among the respondents of SMEs. The analyses stated the positive relationship between the green entrepreneurial orientation and green innovation. Therefore these findings help future researchers to create their content effectively