Abstract:
The ever increasing ecological imbalance has become a major concem as the whole
world is facing challenge to accelerate economic growti*with a less detrimental impact
on natural resources as well as the environment. There is an empirical knowledge gap
exists in the green marketing functions in building corporate image. Hence, this study
attempts to fill this knowledge gap. The objectives of this study is to identify the level
of green marketing functions in building corporate image, to identify the relationship
among green marketing functions in building corporate image and to identify the impact
of green marketing functions in building corporate image evidences from Tea Factory
in a Rathnapura district. To achieve these objectives data was collected from 212 top
level managers in tea factories in a Rathnapura district. The data were analyzed by using
descriptive, correlation analyses and multiple regression analysis. The advanced
hypotheses were examined using empirical literature and collected data. Results
indicates that the level of green/ eco-friendly activities, corporate communication,
green image and corporate image are high. And there is a statistically and strong
positive readership between green/ eco-friendly activities, green image, and corporate
image and there is a statistically and moderate positive relationship between corporate
communication and corporate image. Finally there is a significant effect of green/ ecofriendly activities, corporate communication, green image on corporate image
