CORPORATE ENVIRONMENTAL STRATEGY AND VOLTII{TARY WORKPLACE GREEN BEHAVIOUR MBDIATING ROLE OF PSYCHOLOGICAL GREEN CLTMATE WITH SPECIAL REFERENCE TO STATE AND PRIVATE BANKS I]VPATTICALOA DISTRICT

Abstract

This study explores the influence of corporate environmental strategies on voluntary workplace green behaviour among employees, with a particular focus on the mediating role of psychological green climate. The research was conducted through a survey of bank employees in the Batticalop district of Sri Lanka. In recent years, organizations have increasingly recognized {the importance of environmental sustainability, implementing various strategies to promote green behaviours within the workplace. This study aims to identify how these strategies impact employees' voluntary workplace green behaviours and the extent to which a psychological green climate serves as a mediator in this relationship. Using a quantitative research approach, data was collected from a sample of bank employees through structured questionnaires. The results indicate that corporate environmental strategies significantly influence voluntary workplace green behaviour, and this relationship is panially mediated by the psychological green climate. Employees who perceive a strong corporate environmental strategy to environmental sustainability are more likely to engage in green behaviours voluntarily within workplace. Additionally, the findings highlight that creating a psychological green climate within the workplace can enhance the effectiveness of corporate environmental strategies, leading to a more environmentally conscious workforce. It reveals that when employees feel their organization genuinely prioritizes environmental issues, they are more likely to take initiative in adopting voluntary workplace green behaviour beyond their formal job requirements. Further, A deeper understanding of the corporate environmental strategy among employees is crucial for increasing voluntary workplace green behaviour. Therefore, the results of the study suggest that corporate environmental strategy and psychological green climate are significant factors that influence voluntary workplace green behaviour.