Abstract:
This study investigates the relationship between Market orientation, and Competitive
advantage on Business performance of selected Textiles SMEs in Batticaloa. This study
was implemented with of Business performance is as the dependent variable. Market
orientation and Competitive advantage arc independent variables. This study eliminates
the empirical knowledge gap in Batticaloa. Regarding this topic,
This study analyzes the impact of market orientation and competitive advantage on
business performance. The method of collecting data is a designed questionnaire. The
sample size is 237 textile SMEs owners and employees in Batticaloa. And the collected
data was analyzed by using descriptive statistics, correlation, and regression. Path
analysis by operating SPSS 22.0 is used in analyzing the research. The result shows that
market orientation, and competitive advantage has positive and significant effects on
business performance.
The main conclusions from the data analysis were covered in this study, with a focus on
the noteworthy positive correlations between market orientation, competitive advantage,
and business performance. The findings of the investigation indicate that Batticaloa
District textile SMEs stand to gain significant advantages by implementing robust
market-oriented procedures and cultivating unique competitive advantages. These results
are in line with the body of research that demonstrates how important these elements are
for fostering company success. The practical implications were emphasized, indicating
that to increase their performance, SMEs should concentrate on strengthening their
competitive strategies and market orientation. The study's shortcomings were also
discussed, and recommendations for additional research to build on these conclusions
were made.
