Abstract:
Corporate Social Responsibility (CSR) has emerged as a critical strategic consideration
for businesses, contributing to their reputation, public image, and overall success- In
the highly competitive hotel industry, CSR initiatives play a crucial role in attracting
consumers, meeting investor expectations, increasing employee satisfaction, and
achieving competitiveness. Despite the growing recognition of CSR's importance, there
exists a notable gap in empirical research specific to the hotel sector, particularly
concerning how employees perceive CSR initiatives and the subsequent influence on
their organizational commitment (OC).Additionally, the potential mediating role of
intrinsic motivation in this relationship remains underexplored'
This study aims to bridge this gap by examining the impact of hotel employees'
perceptions of customer-related and employee-related CSR on their organizational
commitment, with intrinsic motivation as a potential mediating variable. Drawing from
theoretical frameworks such as Social Identity Theory and Stakeholder Theory, the
research investigates the complex interplay between these constructs within the context
of the hotel industry in Batticaloa District, Sri Lanka'
Through a quantitative approach, data were collected from employees of selected hotels
using a structured questionnaire. The study employed various statistical analyses,
including descriptive statistics, correlation analysis, and regression analysis, to examine
the relationships among the variables and test the proposed hypotheses.
The findings of this research contribute to a deeper understanding of the influence of
CSR perceptions on organizational commitment, highlighting the potential mediating
role of intrinsic motivation. By shedding light on these relationships, the study offers
valuable insights for hotel managers and polic5mrakers, enabling them to develop
effective strategies for enhancing employee commitment, fostering a positive work
environment, and promoting sustainable practices within the industry.
