Abstract:
This study investigates the impact of corporate social responsibility on employee
engagement in the hotel sector in the NuwaraqliyaDistrict, Sri Lanka' with a specific
focus on the mediating roles of personal environmental norms and green work behavior'
The study was conducted using four main variables: corporate social responsibility as
the independent variable, employee engagement as the dependent variable, and
personal environmental norms and green work behavior as mediating variables' This
research aims to address the empirical gap in the NuwaraEliyaDistrict hotel sector by
examining how CSR influences employee engagement both directly and indirectly
through personal environmental norms and green work behavior.
Datawere collected using a structured questionnaire from 181 employees working in
selected hotels in the Nuwara Eliya District. The collected responses were analyzed
using descriptive statistics, correlation analysis, and mediation analysis to identifu the
relationships among the variables and the preseqSo-f inj-irect*effects'
The findings revealed that Corporate Social Responsibility,iPersonal Environmental
Norms, GWB, and Employee Engagement were perceived at high levels among the
participants. The results indicated a positive relationship between CSR and Employee
Engagement, and also between csR and both mediating va?iables PEN and GwB'
While PEN showed a significant positive relationship with Employee Engagement and
partially mediated the CSR-EE link, GWB & PEN show a significant direct effect on
engagement and thus serve as a mediator. These results emphasize the importance of
environmental values in enhancing employee commitment through CSR practices in
the hospitality sector.
Keywords: corporate social Resp,onsibility, Employee Engagement, Personal
Environmental Norms, Green Work Behavior'
