IMPACT OF DIGITAL CONTENT MARKETING ON THE E-CUSTOMER ENGAGEMENT MEDIATED BY ROLE OF CUSTOMER ATTITUDE:

NIPUNI SUPUN PREMARATHNE, RATHNAYAKA MUDHIYANSELAGE RATANAK GEDARA

dc.contributor.author	NIPUNI SUPUN PREMARATHNE, RATHNAYAKA MUDHIYANSELAGE RATANAK GEDARA
dc.date.accessioned	2026-06-11T11:09:21Z
dc.date.available	2026-06-11T11:09:21Z
dc.date.issued	2025
dc.identifier.uri	http://www.digital.lib.esn.ac.lk//handle/1234/17606
dc.language.iso	en	en_US
dc.publisher	Faculty of Commerce & Management	en_US
dc.relation.ispartofseries	FCM3013;
dc.subject	Digital content marketing	en_US
dc.subject	Content informativeness	en_US
dc.subject	Content entertainment	en_US
dc.subject	Content interactivity	en_US
dc.subject	Customer attitude	en_US
dc.subject	E-Customer engagement	en_US
dc.subject	Online fashion stores, Kandy district	en_US
dc.title	IMPACT OF DIGITAL CONTENT MARKETING ON THE E-CUSTOMER ENGAGEMENT MEDIATED BY ROLE OF CUSTOMER ATTITUDE:	en_US
dc.title.alternative	SPECIAL REFERENCES TO FASHION STORES IN KANDY DISTRICT	en_US
dc.type	Research report	en_US