Mobile phone Brand Equity and Purchase Intention: The mediating effect of Brand Preference

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dc.contributor.author Sewwandi, S.M.N.
dc.date.accessioned 2020-11-05T09:34:10Z
dc.date.available 2020-11-05T09:34:10Z
dc.date.issued 2019
dc.identifier.uri http://www.digital.lib.esn.ac.lk/handle/123456789/14049
dc.language.iso en en_US
dc.publisher Faculty of commerce & Management en_US
dc.subject Brand Equity en_US
dc.subject Perceived Quality en_US
dc.subject Brand Awareness en_US
dc.subject Brand Association en_US
dc.subject Brand Loyality en_US
dc.subject Brand Preference en_US
dc.subject Purchase Intention en_US
dc.title Mobile phone Brand Equity and Purchase Intention: The mediating effect of Brand Preference en_US
dc.type Thesis en_US
dc.identifier.sslno FCM2360 en_US


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