Mobile phone Brand Equity and Purchase Intention: The mediating effect of Brand Preference

dc.contributor.author	Sewwandi, S.M.N.
dc.date.accessioned	2020-11-05T09:34:10Z
dc.date.available	2020-11-05T09:34:10Z
dc.date.issued	2019
dc.identifier.uri	http://www.digital.lib.esn.ac.lk/handle/123456789/14049
dc.language.iso	en	en_US
dc.publisher	Faculty of commerce & Management	en_US
dc.subject	Brand Equity	en_US
dc.subject	Perceived Quality	en_US
dc.subject	Brand Awareness	en_US
dc.subject	Brand Association	en_US
dc.subject	Brand Loyality	en_US
dc.subject	Brand Preference	en_US
dc.subject	Purchase Intention	en_US
dc.title	Mobile phone Brand Equity and Purchase Intention: The mediating effect of Brand Preference	en_US
dc.type	Thesis	en_US
dc.identifier.sslno	FCM2360	en_US