Browsing Faculty of Commerce & Management by Author "MADUSHANI, SA. POORNIMA"

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STUDY ON CUSTOMER BEHAVIOUR BASED ON SERVICE FACTORS AND ITS IMPACT ON CUSTOMER RETENTION (WITH SPECIAL REFERENCE TO MOTOR INSURANCE INDUSTRY IN TRINCOMALEE DISTRICT)

MADUSHANI, SA. POORNIMA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

Motor insurance has become highly competitive portion in the insurance sector. Day by day competitiveness goes up and market share also becoming larger. Due to competitiveness many insurance companies try to tap even ...

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