YOGARAJA, POOVITHA
(Faculty of Commerce and Management Eastern University, Sri Lanka, 2021)
Nowadal,'s, bevelage conrparries need difTerent marl<eting carnpaign tcl t'un theit'
marketing activities irr the conrpetitive business environment. Therefbre. guerrilla
rnarketing is a marl<eting stlategy which uses ...