Browsing Faculty of Commerce & Management by Subject "new retail channel and Purchase intention"

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RETAILER - COT.{SUNIER SUSTAII{ABLE BUSINESS ENVIRONMENT: HOW COI{SUMERS' PERCEIVED BENEFITS ARE TRANSLATED BY THE ADDITION OF NEW RETAIL CHANNELS, SPECIAL REFBRENCE NUWARA-ELIYA DISTRICT

KODISKUMAR, KALAIVANAN (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

Consumers currently live in a multi-channel shopping &,ri.oo*.nt. To make the most of their ongoing multi-channel businesses and provide customers a sustainable experience while shopping, retailers have expanded their ...

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