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Impact of promotion mix on customer retention in Sri Lanka super market industry in Anuradhapura district
Gaminige Suraj Madhushanka, Wickramasinge
(
Faculty of Commerce & Management
,
2018
)
The effects of customer satisfaction and switching barrier on recovery of lapsed policies in insurance services in Batticaloa
Pushpamenan, R
(
Faculty of Commerce and Management
,
2011
)
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Author
Gaminige Suraj Madhushanka, Wickramasinge (1)
Pushpamenan, R (1)
Subject
Customer satisfaction (2)
Switching barrier (2)
Customer commitment (1)
Customer retention (1)
Customer trust (1)
Insurance services in Batticaloa (1)
Lapsed policies (1)
Promotional programs (1)
Service Quality (1)
... View More
Date Issued
2011 (1)
2018 (1)
Has File(s)
Yes (2)