Abstract:
This study examines the impact of Strategic Management Practices (SMP) on the
performance of Corporate Social Responsibility (CSR) in the banking sector of the
Batticaloa district, Sri Lanka. The research specifically focuses on four SMP
dimensions: Strategic Competitive Practices (SCP), Strategic Corporate Governance
Practices (SCGP), Strategic Planning Practices (SPP), and Strategic Total Quality
Management Practices (STQMP). A quantitative research methodology was adopted,
employing a structured questionnaire as the primary data collection method.
The sample for this study consisted of T62 respondents, selected using a specific
random sampling method from various banks in the Batticaloa district. Data was
collected through self-administered questionnaires, ensuring comprehensive feedback
from employees in the banking sector. The data analysis employed multiple regression
analysis, which revealed a strong positive impact of independent variables on CSR
performance.
The hndings indicated that strategic management practices significantly influenced
CSR perforrnance, with SCP showing the most substantial impact, followed by
STQMP, SPP, and SCGP. The regression model demonstrated an R' value of 0.836,
explaining 83.6% of the variance in CSR performar:ce. The statistical significance of
the results was confirmed with an F-statistic of 200.228 (p:0.000), indicating that the
independent variables collectively contributed to the variation in CSR performance.
This study contributes to understanding how strategic management practices influence
CSRperformance in the banking sector. The results suggest that banks should prioritize
the development and implementation of these practices to improve their CSR outcomes.
The study's implications underline the importance of strategic planning, corporate
governance, competitive strategies, and quality management in enhancing CSR
performance in the banking sector.
Keywords: Strategic Management Practices, Corporate Social Responsibility,
Banking Sector, Sri Lanka, Regression Analysis
