Abstract:
This study investigates the impact of gender-based human resource (HR) practices on
employee performance in the apparel industry in the Marawila area, using a sample size of 150
employees' The research specifically examines recruitment, training and development,
provision of goods and facilities, retention, and promotion to assess their relationship with
employee performance. The findings reveal that female employees generally perceive HR
practices more positively than male employees, particularly in areas such as training and
development, retention, and promotion. This indicates the importance of organizational
suppotl and gender-sensitive HR initiatives in enhancing employee engagement and
performance outcomes
The correlation and regression analyses demonstrate that recruitment, provision of goods and
facilities, retention, and promotion significantly influence employee performance, while
training and development show no statistically significant impact. Interestingly, promotion
emerged as the strongest predictor of performance for male employees, whereas retention was
the most influential factor for female employees. These findings highlight gender-specific
priorities, with men valuing career advancement and job security, while women place higher
emphasis on supportive work environments, stability, and equitable HR policies, Such
variations underscore the need for differentiated HR :;hategies that align with the distinct
motivators of male and female employees.
Overall, the study confirms that gender-responsive HR practices are critical in fostering
employee performance in the apparel sector. By addressing the unique expectations of male
and female employees through fair recruitment, structured promotion pathways, effective
retention strategies, and adequate workplace facilities, organizations can enhance productivity,
satisfaction, and competitiveness' The findings also suggest that training programs in the
Marawila apparel industry may require redesign to improve relevance and inclusivity. This
research contributes to the literature on HR management in gender-sensitive contexts and
provides practical insights for apparel industry employers seeking to maximize workforce
performance through strategic HR interventions.
Key words: Gender, HRM Practices, Employee Performances, Job satisfaction, organizational
Performance
