Abstract:
This study explores digital entrepreneurial intention among undergraduates in Sri
Lat'rka, examining the role of entrepreneurial orientation as a moderating variable
and entrepreneurial alertness as a mediating variable. With the rapid growth of
digital economies, understanding the factors influencing students, intention to
pursue digital entrepreneurship has become increasingly relevant. The study adopts
a quarfiitative research design, collecting data from 381 undergraduate students
across five selected universities in Sri Lanka using both Google Forms and physical
surveys. The data were analyzed through descriptive statistics, Pearson correlation, and
multiple regression techniques to determine the strength and direction. Using structural
equation modeling (SEM), the research tests the direct and indirect relationships
between the variables.
Findings indicate that all three antecedent factors have significant positive effects
on digital entrepreneurial intention. Entrepreneurial alertness partially mediates
these relationships, while entrepreneurial orientation significantly moderates the
link between alertness and intention, strengthening the effect. This research
highlights the importance of enhancing self-efficacy, entrepreneurial knowledgg
and education in promoting digital entrepreneurship. The results offer valuable
insights for educators, policymakers, and entrepreneurship program deyelopers
aiming to empower the next generation of digital entrepreneurs.
Keywords
Digital Entrepreneurial Intention, Entrepreneurial Self-Effrcacy, Entrepreneurial
Knowledge, Entrepreneurship Education, Entrepreneurial Alertness and Eo
