Abstract:
investigates the employee perceived on pricing strategies of
ion service providers in Batticaloa. This study was implemented with
ions of pricing strategy, namely cost based strategy, competition based
r, perceived value based strategy and penetration strategy. And employee
ion is as the dependent variable. This study eliminates the empirical
i'ledge gap in the Batticaloa area regarding this topic. Using a structured
ionnaire the data was collected from 100 employees telecommunication service
iders in Batticaloa. And the collected data was analyzed by using descriptive
findings reveal that the cost based strategy, competition based strategy high level
the respondents. And perceived value based strategy and penetration strategies
in high level among the respondents. And employee perception also'high level
the respondents
