i EMPLOYEES PERCEIVED ON PRICING STARTEGIES OF' TELECOMMUNICATION SERVICE PROVIDERS IN BATTICALOA

Abstract

investigates the employee perceived on pricing strategies of ion service providers in Batticaloa. This study was implemented with ions of pricing strategy, namely cost based strategy, competition based r, perceived value based strategy and penetration strategy. And employee ion is as the dependent variable. This study eliminates the empirical i'ledge gap in the Batticaloa area regarding this topic. Using a structured ionnaire the data was collected from 100 employees telecommunication service iders in Batticaloa. And the collected data was analyzed by using descriptive findings reveal that the cost based strategy, competition based strategy high level the respondents. And perceived value based strategy and penetration strategies in high level among the respondents. And employee perception also'high level the respondents