IMPACT OF LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE IN INSURANCE COMPANIES IN BATTICALOA DISTRICT

Abstract

The objective of this study is to investigate the "Impact of Leadership Style on Employee Performance in Insurance Companies in Batticaloa is a vital sector of the economy, and it has been experiencing significant growth over the years. Employee's performance is critical for the success if insurance companies, and this study aims to identity the factors that affect employee's performance and provide insights to improve it. There are a lot of companies in Batticaloa the findings of the study suggest that Transactional, Transformational, and Participative leadership style have a significant and positive impact on employee's performance. Specially, Transactional, Transformational was found to have the strongest impact on employee's performance. The study has several implications for insurance companies in Batticaloa. first, insurance companies should focus on improving Transactional leadership style among employees by implementing effective communication channels, encouraging teamwork, and establishing clear roles and responsibilities. second, fostering a Participative leadership style work environment is essential to enhance employee's performance, insurance companies should encourage open communication, respect diverse opinions. Third providing Transformational leadership style to employee's is crucial for improving employee's performance. the findings suggest that Transactional, Transformational, and Participative leadership style have a significant positive impact on employee's performance. Insurance companies should priories improving these factors to enhance employee's performance and ultimately, the success of the organization.