THE STUDY ON THE INFLUENCE OF SOCIAL NETWORK SUPPORT ON WORK FAMILY BALANCE IN APPAREL FIRMS IN BATTICALOA WITH THE MEDIATING ROLE OF JOB SATISFACTION

Abstract

In the twenty first every organization are operating in a very competitive environment and apparel firms sector's environment is also very competitive. In this situation, it is very important to build employee-based social network and activities for the purpose of build good relationships with employees. This study is investigated the influence of Social Network Support (SNS) on Work-family Balance (WFB). Therefore, the main aim of this study was to analyze the impact of Social Network Support on Work Family Balance, analyze the level of Social Network Support, Work Family Balance and Job Satisfaction. The mediation effect of Job Satisfaction on Work Family Balance in selected apparel firms is analyzed. Structured questionnaire was used as the method of data collection and selected 400 apparel firms employees customers (Brandix) in Batticaloa as the sample of this study. Convenience sampling method used to make the sampling frame and quantitative e research approach used for this study. The data were analyzed using descriptive statistics, correlation and regression analysis. The result indicates that Social Network Support, Job Satisfaction and Work Family Balance are in high level in apparel firms and there is a strong positive relationship among all variables. There is a high positive impact of Social Network Support on Work Family Balance in apparel firms sectors. And also results indicated that there is a partial mediation effect of Job Satisfaction towards Work Family Balance in apparel firms. This study supposed that the suitable usage of SNS will increases the number of Job Satisfaction or make long term healthy relations with the current or potential employees through managing information or improve the performance of apparel firms activities that assist Work Family Balance.