FACTORS AFFECTING ON THE PERFORMANCE OF SMALL AND MEDIUM -SIZED ENTERPRISES IN BATTICALOA DISTRICT

Abstract

This study investigates the factors affect on SME performance in Batticaloa District. This study was implemented with of five variables such as of technological factor, organizational factor, environmental factor, social media adoption and the performance of SMEs. This study eliminates the empirical knowledge gap in Batticaloa district regarding this topic. Using a structured questionnaire the data was collected from 150 SMEs in Batticaloa District and the collected data was analyzed by using descriptive statistics, correlation and regression analyses. The findings reveal that the technological factor, organizational factor and environmental factor are in high level among the respondents and SME performance also at high level. The finding indicated a strong positive relationship between technological factor and social media adoption. Strong positive relationship between organizational factor and social media adoption and the results also indicated that there strong positive relationship between environmental factor and social media adoption Finding also revealed that social media adoption has a strong positive correlation with performance of SME. The result of the simple regression analysis indicated that there is a significant positive impact of social media adoption on SME performance.