DIMENSIONS OF TRANSFORMATIONAL LEADARSHIP AS A PREDICTORS OF EMPLOYEE CREATIVITY: THE MEDIATING ROLE OF EMOTIONAL LABOUR IN THE SELECTED INSURANCE COMPANTES IN RATNAPURA DISTRICT

Abstract

This study investigated the level of Transformational Leadership (TL), Employee Creativity (EC), and Emotional Labour and mediation influence of Emotional Labour (EL) to relationship among Transformational Leadership, and Employee Creativity. Therefore, the aim of this study was to analyze existing level of Transformational Leadership, Employee Creativity, and Emotional Labour and examine how Transformational Leadership styles influence Employee Creativity in Insurance Companies in Ratnapura District. In concentrated on Transformational Leadership related to Idealized Influence, Inspirational Motivation, Intellec-tual Stimulation, And Individualized Consideration. Structured questionnaire was used as the method of data collection and 164 employees working in insurance companies selected as sample out of 286 employees in insurance companies. The findings of the study are expected to contribute to the existing literature on Transformational leadership and its impact on Employee Creativity and the mediation effects of Emotional Labour on the relationship between transformational Leadership and Employee Creativity in the insurance companies in Rathnapura District. The results of the study will provide insights to employees and leaders of insurance companies and policymakers on the importance of Transformational Leadership in improving Employee Creativity in the specific context of the Rathnapura District. Furthermore, the study will provide a framework for future research on the same topic in different regions. Overall, the study will help to enhance my understanding of the role of Transformational Leadership in the insurance companies in Ratnapura District and its impact on Employee Creativity and the mediating role ofEmotional Labour. The results of this study will have important implications for the development of effective Leadership practices in the insurance sector in the Rathnapura District and potentially in other regions as well.