THE INFLUENCE OF SHORT VIDEO MARKETING FACTORS ON FOOD PURCHASE INTENTION, MEDIATED BY CONSUMER BRAND ATTITUDE:

A STUDY WITH SPECIAL REFERENCE TO FACEBOOK USERS IN SRI LANKA

THARUSHIKA RASANJALI KARUNARATHNA, PATTIYAGODA GEDARA

URI: http://www.digital.lib.esn.ac.lk//handle/1234/17589

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Faculty of Commerce & Management [2950]

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