THE INFLUENCE OF SHORT VIDEO MARKETING FACTORS ON FOOD PURCHASE INTENTION, MEDIATED BY CONSUMER BRAND ATTITUDE:

THARUSHIKA RASANJALI KARUNARATHNA, PATTIYAGODA GEDARA

dc.contributor.author	THARUSHIKA RASANJALI KARUNARATHNA, PATTIYAGODA GEDARA
dc.date.accessioned	2026-06-11T05:54:28Z
dc.date.available	2026-06-11T05:54:28Z
dc.date.issued	2025
dc.identifier.uri	http://www.digital.lib.esn.ac.lk//handle/1234/17589
dc.language.iso	en	en_US
dc.publisher	Faculty of Commerce & Management	en_US
dc.relation.ispartofseries	FCM2996;
dc.subject	Short video marketing	en_US
dc.subject	Food purchase intention	en_US
dc.subject	Brand attitude	en_US
dc.subject	Facebook users	en_US
dc.subject	Consumer behavior, Sri Lanka	en_US
dc.title	THE INFLUENCE OF SHORT VIDEO MARKETING FACTORS ON FOOD PURCHASE INTENTION, MEDIATED BY CONSUMER BRAND ATTITUDE:	en_US
dc.title.alternative	A STUDY WITH SPECIAL REFERENCE TO FACEBOOK USERS IN SRI LANKA	en_US
dc.type	Research report	en_US