IMPACT OF VIRTUOUS LEADERSHIP ON EMPLOYEE JOB SATISFACTION IN BANKING SECTOR IN RATHNAPURA DISTRICT

Abstract

This study investigates the influence of virtuous leadership on employee job satisfaction in the banking sector of the Rathnapura District. In order to foster a positive and ethical work environment, virtuous leaders demonstrate traits such as integrity, humility, and compassion, w.hich can significantly influence how employees perceive their rvork and overall job satisfaction. Job satisfaction includes multiple dimensions such as pay, pronotion opportunities, and working conditions. This study revealed through both literature review and empirical analysis that virtuous leadership has a significant and positive impact on employee job satisfaction. Employees who are led by virtuous leaders are more likely to experience a sense of fulfillment and commitment in their workplace. The study follows a quantitative research approach and relies on primary data. A structured questionnaire w-as used as the data collection tool. consisting of items rated on a five-point Likert scale ranging fi'om strongly disagree to strongly agree. The study utilized data from 249 banking employees in Rathnapura District and adopted a convenience sampling method as the sampling framework. Data were analyzed using SPSS version 26.0 to ensure accuracy and reliability of the results. Key words: Virtuous Leadership, Job Satisfaction. Pay, Promotion, Working Condition