Showing items related by title, author, creator and subject.

• THE MEDIATING IMPACT OF CUSTOMER SATISFACTION IN R.ELATION OF BRAND EQUITY AND BRAND LOYALTY: A COMPARATIVE STUDY BETWEEN PEOPLE'S LEASING AND FINANCE PLC COMPANY AND HNB FINANCE LIMITED WITH BRAND CHANGE 

  THANUSHAN, KOVINDHARAJAH (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

  The study investigates the impact of brand equity on brand loyalty with the mediation of customer satisfaction in People's leasing & finance pLC and HNB finance limited Batticaloa city branch. The study uses five dimension ...
• THE MEDIATING IMPACT OF CUSTOMER SATISFACTION IN R.ELATION OF BRAND EQUITY AND BRAND LOYALTY: A COMPARATIVE STUDY BETWEEN PEOPLE'S LEASING AND FINANCE PLC COMPANY AND HNB FINANCE LIMITED WITH BRAND CHANGE 

  THANUSHAN, KOVINDHARAJAH (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

  The study investigates the impact of brand equity on brand loyalty with the mediation of customer satisfaction in People's leasing & finance pLC and HNB finance limited Batticaloa city branch. The study uses five dimension ...
• THE IMPACT OF'BRAND PERSONALITY ON EMOTIONAL BRAND ATTACHMENT IN SKIN CARE BRANDS 

  DISSANAYAKA, DMH.ANUTHTHARA (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2021)

  The research raves conducted to evaluate the impact of brand personality on emotional brand attachment. Consumers usually emotionally attractor only a limited number of brands thus as marketer it is important to enhance ...